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DDC launched its spring advertising, welcomes new air lift from key international markets and preps for a year of family-friendly sporting events.
New Interior Redesign at the Walter E. Washington Convention Center
Events DC launched a multi-phase interior design program to enhance the Walter E. Washington Convention Center. Upgrades include 237 new colorful and contemporary furnishing arrangements that integrate power and Wi-Fi in the convention environment. In spring 2019, Events DC will kick off an exterior streetscape project to reactivate a welcoming arrival experience for convention center guests.
New Direct Nonstop Air Service from Key International Markets
Washington, DC will see new direct nonstop air service from overseas markets including Tel Aviv in May. The city will work with Metropolitan Washington Airports Authority and collaborate with the various airways to promote the new air lift options, including:
- Rome on Alitalia: May 2019
- Tel Aviv on United Airlines: May 2019
- Lisbon on TAP Air Portugal: June 2019
DDC’s spring advertising campaign debuted with a new campaign that encourages visitors to have authentic experiences throughout the city. “Discover the Real DC” advertising creative is in domestic target markets including New York City, Philadelphia, Chicago, Baltimore, Richmond, Boston and Atlanta. The campaign launch on Jan. 1, 2019 is part of an advertising strategy that reaches consumers earlier in the decision-making process. Working with new agency of record MMGY Global, the ad buy includes a mix of high impact digital display units, native content, custom email blasts, paid social posts and social influencer programs, paid search efforts and print placements.
13th Annual Mizuno Capitol Hill Volleyball Classic Returns to DC
The Mizuno Capitol Hill Volleyball Classic returned to DC Feb. 16-18, 2019, hosting 900 teams and over 40,000 female athletes, spectators and staff inside the Walter E. Washington Convention Center. On Friday, Feb. 15, Destination DC hosted its members for its fourth annual volleyball tournament that raises funds for the American Experience Foundation, its affiliated 501-c-3.
Kicking-Off Spring 2019 Family-Friendly Sporting Events
DC’s 2019 calendar of family-friendly sporting events features Rock and Roll Marathon (March 9); Washington Nationals opening day (March 28); 2019 NCAA Division 1 Men’s Basketball Eastern Regional - Sweet Sixteen - (March 30-31); Cherry Blossom Ten Mile Run (April 7); Mid-Atlantic CrossFit Challenge (April 12-14) and the fourth annual DC Bike Ride (May 18).