Feb. 21 marked the beginning of a great opportunity for DC, as I was honored to assume the role of chairman of the U.S. Travel Association’s board of directors. I am excited to work with the organization on expanding domestic and international travel to the United States and to DC.
I was happy to join our marketing and communications team during its annual New York City Media Mission from March 6-7. The team hosted dozens of journalists over two events as well as individual appointments. On March 8, DDC took over Grand Central Terminal to promote spring travel to DC in our top domestic market, engaging with more than 2,000 consumers through a create-your-own-street-mural station, a ball pit styled as the Reflecting Pool and the chance to sign up for sweepstakes. This week, I’m in China supporting our sales, tourism and communications teams.
DDC is very excited about spring. The National Cherry Blossom Festival kicks off on March 20, the Washington Nationals hold their home opener on March 28, Passport DC runs from May 1-31 and the DC Bike Ride takes place on May 18. Check out the spring landing page for more, and find out what’s happening in the city with our weekend roundup.
We also have spring covered in the new Official Visitors Guide. The spring/summer edition of the guide is now in-market and can also be downloaded and viewed online.
Read on for more information about current events and programs, recent media coverage and more.
Elliott L. Ferguson, II
President & CEO, Destination DC