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Marketing & Communications Highlights

Ice Skating on Georgetown Waterfront - Washington Harbour - Washington, DC

The latest news from Destination DC's Marketing & Communications team.

  • DDC has been pushing its "DC is Open" campaign since the partial government shutdown began on Dec. 21. The organization is using washington.org, media interviews and outreach, its social media channels (with the #DCisOpen hashtag) and advertising to deliver the "DC is Open" message, alerting visitors to all the attractions, historic sites, hotels, venues, tours, restaurants and sports that can still be enjoyed. DDC’s front desk has fielded numerous visitor inquiries. The organization has also repeatedly reached out to members to upload their special offers and discounts during the shutdown, which are in turn promoted via washington.org and social media. A rundown of "DC is Open" media coverage can be found below.
     
  • The 2019 Event Planning Guide, the primary resource for meeting planners, tour operators and travel agents looking to bring their next event to DC, is now available online at washington.org/meetings. Distribution totals 10,000 copies. This year's edition includes vital info on dining, new developments, unique spaces, free activities, events, group experiences, how to host an awesome meeting in DC and extensive listings of accommodations, meetings and restaurants.
     
  • On Thursday, Jan. 10, DDC hosted a "Discover the Real DC" launch party at City Winery to celebrate its 2019 advertising campaign, which is meant to inspire visitors to seek out authentic, unexpected experiences throughout the city’s diverse neighborhoods and reiterate that DC is much more than a federal town. The campaign is the result of research over the past year to help better target the people most likely to visit Washington, DC based on their interests. Attendees enjoyed music from DJ Dredd, visuals by Robin Bell, an interactive mural with Aniekan Udofia and live music from go-go band the JoGo Project, along with wine tastings and apps from City Winery. The event drew more than 300 attendees, who all received the new 2019 Event Planning Guide.
     
  • DDC’s Annual Open House is scheduled for Feb. 5 from 8:30 a.m. – 12 p.m. This year’s theme is "Discover the Real DC" in recognition of DDC’s 2019 advertising campaign. The event will include information on marketing, membership, tourism and sales efforts, as well as activities, entertainment and breakfast. An official invite was sent to members on Jan. 15. Register today.

“DC is Open” Coverage

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Domestic Media

Travel + Leisure ran a piece that preps visitors for a cherry blossom-themed trip to DC in spring 2019.
Travel + Leisure, Dec. 4: The Best Places to See Cherry Blossoms in 2019 – and When to Plan Your Trip

The Fairmont Washington, D.C., the Willard InterContinental and the St. Regis Washington, D.C. were all featured in USA Today about how hotels celebrate the season.
USA Today, Dec. 17: Here’s how hotels are dressing up for the holidays

DC was featured in a Food & Wine article that details the best dining destinations for 2019.
Food & Wine, Dec. 19: 32 Places To Go (And Eat) in 2019

Both the Conrad – Washington D.C. and the Hamilton Hotel were featured in a Travel + Leisure rundown of major hotels opening around the world in 2019.
Travel + Leisure, Dec. 29: The Best New Hotels to Book Around the World in 2019

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International Media

Brasil Travel News ran a piece about touring DC. Members mentioned include Big Bus Washington, DC, Ford’s Theatre and Madame Tussauds.
Brasil Travel News, January 2019 Issue: Loop Por Washington DC

Evening Standard, a major British publication, ran an in-depth piece on the District. Members mentioned include the Watergate Hotel, Union Market, Old Ebbitt Grill, Mi Vida, Bike & Roll DC and The Wharf.
Evening Standard, Jan. 4: How to spend 72 Hours in Washington DC

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Industry Clips

DDC and its president and CEO, Elliott Ferguson, were featured in a piece that ran in the December issues of Successful Meetings and Meetings & Conventions.
Northstar Meetings Group, Dec. 3: Why CVBs and DMOs Are Planners’ Perfect Partners

USAE highlighted Hyatt Regency Washington on Capitol Hill’s $12,000 grant to DDC’s American Experience Foundation.
USAE, Dec. 10: Photo of the Week

BizBash described DC’s biggest venue openings in 2018.
BizBash, Dec. 28: Best of 2018: 10 Most Notable Washington Venue Openings of 2018