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@jonahmanningphoto - Lincoln Memorial at Sunset

Marketing & Communications Highlights

The latest news from Destination DC's marketing & communications team.

Highlights

 

Marketing Outlook Meeting
The 2021 Marketing Outlook Meeting is scheduled for Sept. 29 from 8:30-11 a.m. at Capital Turnaround. The meeting will be held in-person and is free to attend, with registration, coffee and networking beginning at 8:30 a.m. and programming kicking off at 9:30 a.m. The event will focus on sales and marketing recovery strategy and be themed Experience DC, a nod to the organization's latest marketing and advertising campaign with Events DC. STR will join to share hotel data and forecasts for the nation's capital. Make sure to register online today if you have not already. A streaming option will be available.

 

Washington.org Update
The latest content rounds out ways to experience DC this fall, including a piece on ghost tours, outdoor trails to explore, upcoming autumn museum exhibits and other seasonal content. Experience DC landing pages attracted 110,000 unique visitors to the site in August, which represents the third most popular page on the site over that time. DDC's advertising efforts and personalization strategy helped drive traffic to recovery campaign pages, where users can interact with a variety of content.

 

Social Media Update
As summer winds down in the District, DDC is using its social channels to inspire a wide range of end-of-summer and beginning-of-fall activities including things to do this September, reopened museums, outdoor events, the return of music festivals and more. In addition to promoting things to do over Labor Day Weekend, DDC also partnered with DC JazzFest to give away two passes to the festival's signature event on Sept. 5 through DDC's Instagram stories.

 

Recent Advertising Performance for Experience DC
Overall, DDC's integrated media advertising campaign for Experience DC is pacing at 62% of its engagement goal with 32% of the campaign budget spent. The overall cost per engagement is currently $0.05, far exceeding the goal of $0.10. The paid social media campaign garnered nearly 10 million impressions across Facebook, Instagram and Pinterest in July, with New York, Philadelphia and Raleigh as the top-performing drive markets. DDC's campaign with Instinct, an LGBTQ+ lifestyle publication and website, began in mid-July. The video component of the campaign has driven significant interactions, leading to a 1.34% video click-through rate to washington.org, which is high when compared to Instinct's site average of 1.11%.


Domestic Media

 

Larry Bleiberg for USA Today write a round-up of cities where you can see ‘hipsters’ in their natural habitat. For DC, this includes local music venues, breweries and bars.
USA Today, Aug. 2: 10 cities where you can see hipsters in their natural habitat
 

Shayla Martin of The New York Times covered what to do in DC this summer, highlighting the Logan Circle, West End/Foggy Bottom and Dupont Circle neighborhoods as well as new restaurants, shops and galleries.
The New York Times, Aug. 31: What to Do This Summer: Washington, D.C.

Trade Media


Group Tour Magazine spoke with Destination DC’s (DDC) Elliott Ferguson about the National Mall and the can’t-miss monuments, museums and memorials that line “America’s Front Yard.”
Group Tour Magazine, August 2021 Issue: Experience DC’s classics on the National Mall
 

Meetings Today explored the ways planners can take advantage of DC’s presence in four major professional sports leagues (MLB, the NHL, the NFL and MLS) when planning memorable meetings and events.
Meetings Today, Aug. 9: 4 Sports Venues for Memorable Events in Washington, D.C.

 

International Media

 

France’s Le Point covered the Capital Region by highlighting the iconic backdrop of the National Mall and the Natural History Museum.

Le Point (France), Aug. 3: Washington DC et sa région crèvent l’écran! (Washington DC and its region are cracking the scene!)
 

India’s Retropop Lifestyle magazine featured Washington, DC across a four-page spread that covered the iconic monuments and memorials as well as museums, music, nightlife, dining and water activities.
Retropop Lifestyle (India), Aug.-Sept. 2021 Issue: Washington, DC – A fun Capital

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